Social media command centers look like a different reality within the Indian marketing framework that is currently horrified by short-sighted approaches. A social media command center can be imagined as a closed room with social media executives closely monitoring walls of live streaming Twitter while simultaneously studying global heat maps displayed on enlarged screens . Or it may even be virtual.
In simple terms, a closed entity otherwise, within an establishment that seats social media brand teams to track customer/fan conversations, understand brand perception across the globe, leverage these trends to create sustainable business insights summarizes for and most importantly integrates it seamlessly. Department for quick decision making.
Who Needs a Social Media Command Center?
Brands, tool companies and agencies can set up a command center for a variety of purposes.
The answer is brands who receive thousands of mentions on a daily or monthly basis and want to commit need a command center for social listening.
It is also a physical representation of the company to showcase the importance of social media within the company and urges the employees to take these platforms very seriously. social media command center
It serves as an interesting way for tool companies to measure their own data and project a larger-than-life but important image of their tools to branded customers.
For agencies, this can be the most effective way to build a day-to-day social media marketing strategy for a brand. Again, it affects the brand the way you’re looking at social.
Role of social media command center
integrated approach
A social media command center cannot be limited to just listening. It also needs to serve the purpose of coordination for an integrated business approach. The social media team should be able to coordinate with the customer service team in case of a complaint. Monitoring just one complaint is not enough as many users in India are taking to social media for immediate resolution. The social media command center should therefore flow across the public relations department, sales and marketing teams and together the company should adopt an integrated approach.
crisis management
The command center especially helps when there is a crisis. Imagine a situation where a new product is launched and a flurry of negative comments suddenly go viral on social media. Moments later, the social media team will be able to track this activity and escalate it to PR personnel who will take immediate steps to resolve it. Measuring the scale of this problem and preparing a report for future reference can thus be easily prepared.
day to day socialization
Daily business objectives such as product announcements, customer behavior studies, summarizing trends to provide long-term insights, tracking daily trending topics, generating brand reports and running real-time campaigns are a part of the day-to-day social activities of the command center. Is part of. These activities when projected through a single screen in the office of the CEO and CMO can help in enhancing team work as well.
Social media cannot be related only to the social media team. The entire company is affected and needs to participate to stay closely connected with the consumers. A user on Twitter may be interested in joining a company, complaining about a feature or simply inquiring about service centers and even asking a question on a new product. The PR, HR and Marketing subdivisions must be deeply involved in the world of social media. This will enhance their productivity and lead the company towards becoming a social business.
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