A company newsletter is one way to motivate employees to be happy with the work they do. A well-designed newsletter can help improve workforce performance as it is an important tool that can inform employees about company policies, activities, services, social events, and other company news.
Healthy communication lines between management and employees and between departments in the organization are vital to the success of every organization. An internal company newsletter aims to support the achievement of this goal.
Objectives of internal newsletter
The purpose of a company’s internal newsletter should be to reach an audience made up of employees and management to keep them informed about important information. It is expected that they will be interested in the content and feel more engaged and informed after reading it, which underlines the importance of newsletters in business.
To achieve these objectives, employee newsletters need to include information about the activities of various departments as well as corporate information that applies to everyone in the company. This is a great way to break down any information silos in the workplace.
Organizations have always had internal news for their employees, in the past many relied on email messaging. By putting different pieces of information into one newsletter, companies can reduce email overload. A newsletter can inform everyone about scheduled outages, marketing updates, company announcements, and more. Employees’ inboxes would have been flooded with these many news stories – but emails sent with a newsletter delivered regularly have come down.
An internal company newsletter is also intended to reinforce other means of communication, such as a company intranet or internal communication system. The newsletter provides all the updates and ‘what’s new’ in the company. It informs everyone about the procedures that need to be followed for certain tasks. It can also be used to promote company resources and communication tools for better and effective communication.
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